Infrastructure of Data Mining Technique with Big Data Analytics

  • Manjula Pattnaik
  • Shahidafridi
Keywords: Big data, Business development, marketing and mining data’s.


Data mining is the concept of gathering new information from huge sets of data. It is also known as Knowledgeable Discover Database (KDD).In past few years business development in KDD are rapidly high in the market. Because it’s processing is more useful in all kinds of business marketing field. However before the arrival of data mining, business marketing is slightly slow in process, at that time business marketing is more dependent on Television ads, sponsors then marketing executive etc...In late 90’s this problem was fulfill by the development of mining the data’s concept. So in this article we are discussing about how the processing way of data mining collides with big data analytics.


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Author Biographies

Manjula Pattnaik

Professor, FBE, PNU, Princess Nourah Bint Abdul Rahman University Riyadh, KSA


Annai College of Arts & Science, Tanjore, Tamilnadu, India.


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